Digital Marketing Training Course
A great introduction to digital marketing, as well as a course to refresh and update existing
skills.
This course will provide you with clear understanding of the current digital marketing channels.
The underlying principles of using them effectively will also be covered within the content. Advice on planning and executing a campaign in digital marketing will also be highlighted.
This course will provide you with clear understanding of the current digital marketing channels.
The underlying principles of using them effectively will also be covered within the content. Advice on planning and executing a campaign in digital marketing will also be highlighted.
This course will cover the following:
1. Current trends, challenges and opportunities in the marketing world. 2. Digital Marketing Planning - a customer focused approach.
The Digital Marketing Landscape
1. Current trends, challenges and opportunities in the marketing world. 2. Digital Marketing Planning - a customer focused approach.
Search Engine Marketing (SEO and PPC)
- Discover how search engines marketing works.
- Understanding the importance of technical SEO.
- Keyword research, analysis and tools to use to improve SEO campaigns.
- SEO - Link building techniques and how they help rankings on search engines.
- Pay-Per-Click advertising: the basics of what it means and how it can be useful.
- Optimising AdWords campaign – what it means and how to use effectively (keywords, bid strategy, creative) for maximum reach of audience.
- Improving landing page conversion rates.
Social Media Marketing
- The ‘Big Four'- Facebook, Twitter, LinkedIn, YouTube.
- How Instagram and Twitter fit into the social media landscaping for a company.
- The impact of mobile messaging Apps: WhatsApp and iMessage.
- Social listening and sentiment analysis.
- Getting hands-on: organising social media: internal structures/ responsibilities, work- flows and analysis of the social media content – interactions.
- Exploring the role of ESPs (email service providers) and their functions.
- Segmenting database: eCRM and customer records etc.
- Discovering how to increase open and click-through rates through emails sent.
- Email design & development do's and don'ts – email layout, images and text used.
- Mobile- The saviour of email marketing or destroying it and replacing it with different methods?
Email Marketing:
Course Duration & Award
- Six Weeks (average completion time)
- Award – Minko’s Macs Digital Marketing Certificate
